Great content helps your business to thrive in the long haul as it creates the exact value of your business in front of your audience. Some of the valuable content ideas converted into podcasts, Slideshare, and infographics may be an incredible revenue generation source for certain businesses. Here, I am advocating something other than the revenue from traditional sales. However, I am talking about the gains in terms of marketers’ point of view: awareness, branding, influence, and engagement.
“Content adds value to your message by dressing it up into a piece with some kind of meaning for the audience.”
It may be an informative blog post like this, a podcast show, a Slideshare presentation, engaging social media post with gripping visual representation. Before delving into the concept of evergreen content, let’s understand what actually Evergreen content is.
What is Evergreen Content?
Evergreen content is search-optimized content that is perpetually relevant and stays “fresh” for readers over a long period – as the name implies. You may think that all online content is viable; a blog post doesn’t just vanish after you publish it. But evergreen content is totally different.
In simpler terms, the content that will be valuable after ten years as it is today is called “Evergreen Content.”
For instance, an article guides the audience on growing mushrooms in their backyard. Or a series of video tutorials that teach the audience how to hone their English speaking skills. You have already got the point.
Let’s delve into some ideas with real-life examples, of course.
- Write a Series of Top Lists
You might have seen this kind of content on every content-generating website, like scoopwhoop.com, vogue, and architectural digest.
Could you imagine why?
The answer is quite simple to comprehend: They are engaging. They are exciting and entertaining at the same time. They offer an encyclopedic collection of data and information that is easy to read, understand and remember. Thus, they please the curiosity of the audience.
Take an example from Alux.com.
This website focuses on success and luxury lifestyle and offers advice and tips to people who want to hustle and become future millionaires. Even the tagline says, “A place where future millionaires come for inspiration.”
- Share a List of Benefits
There are hell lot of users who are constantly searching for different kinds of information on the Internet.
Therefore, delivering to them what they are looking for is a game changer.
Regardless of your industry, there are things you can write about when highlighting a list of benefits.
To this end, if you need article ideas, here’s an example from Health Line.
Most of their articles are backed up with evidence and based on proven facts. They combine valuable information with checklists of benefits for the reader. It’s a skillful strategy that will entice readers to go through your content piece regardless of the industry you are working for.
- Share a List of Things to Avoid Regarding a Topic
Just like the list of benefits and the top list, you can arrange a list of things your audience should avoid. Any article writing topics would be a good choice as long as they are related to your industry or the website’s main topic.
The topic is precise, and so is the idea of the article. Nonetheless, this information displays itself with excellent value to the reader. It’s because the users looking for thorough knowledge want to know the cons of any practice before initiating it. It is a form of “tips and tricks” article.
- Share a Do’s and Don’ts List
Another essential list to be shared is the “Do’s and Don’ts” list. This list aims to give a heads-up to your audience while giving them advice on what to do and what not to do on a specific idea.
Choosing the right topic from your industry and coming up with informative and reliable content is the quintessential part of creating this list.
Here is an interesting example from 30 day fitness App
- Up-to-date Tutorials and “How-tos.”
Are you a Fashion Diva? Write blog posts that guide the audience on how to use the latest fashion in daily activities and make your posts up-to-date. The industry is quite dynamic and based on rapid technological development, but this should not be a deterrent.
Here’s an example from lifestyle fifty
In this article, the author has used her expertise and shared tips on how regular clothes can look like fancy ones with slight alterations. This piece of content is treasured by those seeking that information and, therefore, an excellent choice for content marketing.
Final Word
Content marketing is noteworthy if you find the inspiration to create immense value for the reader. At first, this task may seem daunting, but after you cover a series of topics and themes, you might find yourself out of writer’s block.
This article provided you with a series of options and content ideas to work with in the future, whether you are writing evergreen content or just content that follows a particular trend.
Leave a comment and let us know your thoughts about creating evergreen content in this day and age!
